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14–Minute Open House

Systems Text

Ultimately, Matter operates in the realm of systems. We observe them, we break them into pieces to see how they work, and we reassemble the pieces to make better systems than we found in the first place. Human systems, physical systems, tech systems, brand systems, common good systems, and business systems.

Interface Text

Interface is the point of interaction or communication between a computer and human operator. It is the layout of an application’s graphic or textual controls in conjunction with the way the application responds to user activity. Matter has created interface strategy for world-class brands, applications, and web sites.

Innovation Text

Innovation is seen by some as invention of something new. Matter believes innovation is actually inventing something new that has value. Often this value is found simply in looking at existing systems from new or uncharted points of view. Or shifting focus from the organization to the constituents of the organization.

Identity Text

Identity is the collective aspect of the set of characteristics by which a thing or person or organization is definitively recognizable or known. Matter is expert in creating identity for organizations and products/services and also in understanding how to use identity to inform organizational and product strategy.

Environment Text

How humans understand, traverse, and navigate space is fundamental to how people interact with brands and organizations. Matter insights into human behavior and motivations yield enormous value for organizations looking for meaningful dialogues between customers and brands.

Communities Text

Communities form around common interests and desires or circumstances. Community behavior is a dynamic markedly different from individual behavior and both are a consideration in the work we do. Supporting communities, whether informal or formal, is a Matter expertise.

Communication Text

Matter conceives optimal channel strategies, of which communications is a core element. Award-winning communication plans and executions have provided clients with actionable, successful, and strategically important building blocks and roadmaps for both short and long-term messaging and change management.

Brand Text

Brand is the sum experience of a person with a company, organization, product, or service, through all channels and touchpoints, using all senses, over time. Matter does not confuse brand with branding, nor do we confuse experience with the web. Brand is a holistic concept that motivates every client conversation at Matter.

Wireless Text

Matter expertise in wireless spans customer contact centers, retail stores, and online self-service channels. We create improved customer experiences across channels, design merchandising and store layouts that increase sales, and optimize internal and customer-facing applications that raise margins and reduce headaches.